diff --git a/defaults/main.yml b/defaults/main.yml
index b7f6f74..15c1ef3 100644
--- a/defaults/main.yml
+++ b/defaults/main.yml
@@ -143,6 +143,13 @@ www_membership_tiers:
     price_label: $4 USD / month
     usd_amount: "4.00"
     group_dn: cn=www-level-1,ou=groups,dc=eom,dc=dev
+    description: Kick off the experiment with a private place to connect and a closer look at what is being made.
+    # Display benefits only; exclusive-content permissions are managed manually.
+    benefits:
+      - Exclusive members-only content on Discourse and Matrix
+      - Behind-the-scenes notes and work-in-progress updates
+      - Giveaways exclusive to Bronze members
+      - Optional credit on the community supporters page
   level-2:
     level: 2
     label: Silver
@@ -150,6 +157,12 @@ www_membership_tiers:
     price_label: $8 USD / month
     usd_amount: "8.00"
     group_dn: cn=www-level-2,ou=groups,dc=eom,dc=dev
+    description: Venture behind the scenes and explore new experiments before their public release.
+    benefits:
+      - Bronze content and community benefits
+      - Giveaways exclusive to Silver members
+      - Early previews of music, games, videos and experiments when available
+      - Invitations to member playtests and listening sessions
   level-3:
     level: 3
     label: Gold
@@ -157,6 +170,12 @@ www_membership_tiers:
     price_label: $16 USD / month
     usd_amount: "16.00"
     group_dn: cn=www-level-3,ou=groups,dc=eom,dc=dev
+    description: Bring your perspective and help shape the next community experiment.
+    benefits:
+      - Silver content and community benefits
+      - Giveaways exclusive to Gold members
+      - Member polls on future project topics and experiments
+      - Invitations to occasional small-group feedback sessions
   level-4:
     level: 4
     label: Platinum
@@ -164,6 +183,13 @@ www_membership_tiers:
     price_label: $32 USD / month
     usd_amount: "32.00"
     group_dn: cn=www-level-4,ou=groups,dc=eom,dc=dev
+    description: Support the platform and help guide its direction through exclusive polls.
+    benefits:
+      - Gold content and community benefits
+      - Giveaways exclusive to Platinum members
+      - Exclusive polls on the direction of the platform
+      - A larger contribution toward servers and public projects
+      - Choose this level if you would like to give more
   level-5:
     level: 5
     label: Diamond
@@ -171,3 +197,10 @@ www_membership_tiers:
     price_label: $64 USD / month
     usd_amount: "64.00"
     group_dn: cn=www-level-5,ou=groups,dc=eom,dc=dev
+    description: Help underwrite the public work and the community around it.
+    benefits:
+      - Gold content and community benefits
+      - Giveaways exclusive to Diamond members
+      - Exclusive polls on the direction of the platform
+      - Optional Diamond credit on the supporters page
+      - Your biggest boost for independent public projects